Sarah R. Baker

Director, Communications
and Community Engagement

Sarah Richardson Baker is the Director of Communications and Community Engagement for Felton Institute. She leads a team in social media, marketing, public relations, policy, advocacy and anything communications related, and is proud to be a part of the Felton Family.  

Sarah Richardson Baker

Sarah has expertise in political movement building with a concentration in organizing young people of color, has directed all campaign efforts in Oakland as Executive Director of the Oakland United Democratic Campaign for two cycles, and is an on-the-ground expert in local campaigns, with multiple ballot box successes at the school board, special district, and county levels throughout Alameda County.

Sarah currently sits as an Alternate Member to Congresswoman Barbara Lee on the Alameda County Democratic Central Committee representing Assembly District 12.

In addition to on-the-ground campaigns, her expertise is focused on social media and communications.

Sarah received her B.S. in Political Science, Prelaw from CSU East Bay and her MBA with a Marketing focus at Holy Names University.

Sarah has lived in the Bay Area since 2000 by way of Mendocino County. She is happily married and the mother to incredible kids. In her free time, she and her family enjoy giving back to the community.

“It has been amazing to do what I love for an agency that is making such a huge impact in the community. With almost 20 years’ experience in communications, local, state and federal politics — I have still been able to grow and learn and lead during my time here so far.”